01
Business Strategy & Transformation
Advisory, operational analysis, commercial models, and implementation.
- Business advisory
- Operational analysis
- Revenue-model development
- Workflow redesign
Advisory · Systems · Media
Business complexity. Made executable.
We help organizations understand complex operations, find commercial opportunity, and build the systems to execute.
Business Solutions for Complex Industries. Reach Your Domain.
Expertise starts with the client. Our job is to understand it, structure it, and make it executable.
We learn the operating environment, turn it into systems and process, and manage delivery.
Capabilities
Three connected disciplines.
Understand the environment. Turn it into systems. Manage execution.
02
Enterprise Systems & Product Development
Architecture, requirements, integration, and product management.
- Solution architecture
- Product requirements
- Systems integration
- Development leadership
03
Media Operations & Global Distribution
Broadcast, production, rights, delivery, and international distribution — across the full media lifecycle.
- Broadcast operations
- Live & post production
- Satellite & file delivery
- Rights & technical specs
- Distribution coordination
- Marketing & advertising services
Media lifecycle
Production · Preparation · Rights · Scheduling · Delivery · Distribution · Monitoring
Operational expertise — not ownership of transmission facilities or satellite infrastructure.
Flagship engagement
Premier Auto Tag
Business Transformation · 50-State Regulatory Operations · Financial Systems · Enterprise Platform Development
Architecting a complex, nationwide vehicle-registration operating platform.
Premier Auto Tag operates in an exceptionally complex environment where vehicle-registration requirements, taxes, government fees, documentation, dealer transactions, and DMV procedures vary across all 50 states.
The challenge extends far beyond digitizing paperwork. The platform must translate jurisdiction-specific rules into reliable operational workflows, support accurate tax and fee calculations, manage complex transactions, and reconcile financial activity down to the penny.
Working closely with Premier’s leadership and industry experts, CRMA helped define the business requirements, architect the platform, structure its operating logic, and direct the development of an integrated solution designed to support these demanding workflows.
The engagement also included business-model innovation. Complex registration quotes and research often required substantial labor without corresponding compensation. CRMA worked with Premier to develop a commercial approach that could recognize and monetize this expertise, supported by new digital workflows.
The result is a comprehensive business and technology transformation initiative—not simply a new website or dealer portal.
CRMA’s contribution
Business and operational advisory
Understanding Premier’s regulatory, financial, administrative, and dealer-service operations.
50-state operating architecture
Translating complex jurisdiction-specific tax, fee, registration, and DMV requirements into structured platform logic.
Financial precision
Defining workflows and controls intended to support penny-perfect transaction reconciliation.
Enterprise workflow development
Connecting quoting, document processing, dealer interactions, administrative operations, payments, and reconciliation.
Commercial model innovation
Developing opportunities to compensate complex research and quoting work that previously consumed substantial resources.
Product architecture and management
Translating client expertise into requirements, coordinating development resources, overseeing implementation, and supporting operational readiness.
The engagement demonstrates CRMA’s ability to understand complex business environments, develop improved operating and commercial models, and direct the creation of technology capable of supporting them.
Client engagement. CRMA does not own Premier’s business or IP. Commercial-model language describes work developed with Premier—not a claim of live revenue results.
Media domain
Operations into platform logic.
Media software has to reflect how programming, rights, delivery, and distribution actually work.
Live and scheduled programming · Rights-aware operations · Media scheduling · Network and station distribution · Delivery endpoints · Content preparation · Satellite and digital delivery · Technical specifications · Monitoring and exceptions · Operational visibility
AI programming · Scheduling · Rights management
ScheDUAL
Program schedule grid · multi-network planning with operations copilot
ScheDUAL is an AI-driven programming, scheduling, and rights management platform designed for the complexity of modern broadcast and media operations.
It brings together intelligent scheduling, content and rights management, programming workflows, operational planning, and distribution coordination in one integrated environment.
CRMA’s engagement includes media-domain research, product strategy, solution architecture, operational workflow design, and product management—translating complex programming, rights, and distribution requirements into executable platform capabilities.
Product ownership remains with the product organization. CRMA contributed research, strategy, architecture, and product management.
Virtual Broadcast Operations · Enterprise integration
VBO
VBO Console · workspace validation, systems, and certification
VBO (Virtual Broadcast Operations) is a broadcast-operations API designed to connect and coordinate complex media workflows, systems, and distribution endpoints.
Its architecture supports integration of programming schedules, operational instructions, delivery workflows, and distribution infrastructure across networks, stations, and broadcast environments.
VBO reflects the operational complexity of modern television—including live programming, technical delivery requirements, rights-aware distribution, and coordination across multiple systems and endpoints.
CRMA’s involvement demonstrates expertise in broadcast operations, enterprise integration architecture, technical workflows, and translating real-world media requirements into scalable digital systems.
CRMA does not claim ownership of VBO.
Selected engagements
Beyond the Premier flagship — substantial product and market work across sports technology and specialized communications.
Sports technology
KittyGP
Global Sports Technology · Fantasy Gaming · Real-Time Data Systems
A global motorsports fantasy platform built for live race weekends.
Mobile lineup · Formula 1 sprint contest driver selection
KittyGP is a global-facing motorsports fantasy competition spanning multiple racing series — including Formula 1, NASCAR, and MotoGP — where competition rules, live data, and mobile experience have to hold up every session of the season.
CRMA has performed product development and product-management work across the operating system behind the experience: competition and scoring engines, live racing data ingestion and integration, session-specific scoring and event processing, mobile application architecture and development, and the league, lineup, leaderboard, and ranking systems players rely on.
The work also includes product strategy and user experience, development-team direction, product management, and continuous platform refinement and operations across active racing seasons.
- Competition and scoring engines
- Live racing data ingestion and integration
- Session-specific scoring and event processing
- Mobile application architecture and development
- League management, lineups, leaderboards, and rankings
- Product strategy and user experience
- Development-team direction and product management
- Continuous platform refinement and operations
Strategic ambition
The product’s ambition is to become a leading global motorsports fantasy destination, with potential expansion into adjacent daily fantasy and sportsbook opportunities.
Sportsbook, wagering, and regulated gaming operations are not described as deployed. Global market leadership, international user counts, and commercial success are not claimed without verification.
CRMA’s role is engagement delivery across product, platform, and operations — not a claim of concept origination or product ownership.
kittygp.com →Also
Artemis
Specialized markets · Content systems
Turning client subject-matter expertise into clear customer communications and content systems.
Approach
How we work
01
Consult
Learn the business and how it actually runs.
02
Model
Define the opportunity and what needs to change.
03
Architect
Turn that knowledge into product logic and design.
04
Build & Direct
Assemble resources and manage delivery.
05
Implement
Launch, operationalize, and refine.
Presence
Stamford headquarters. Work wherever it’s needed.
Complexity is the filter — not sector or geography.
Fairfield County, Greater New York, national and international engagements.
LeadershipChristopher Robinson — Founder & Principal
Advisors →Contact
Bring the complicated problem.
- A system that isn’t working
- A product that hasn’t been built
- An opportunity without a path to execute
- A new line of business that needs structure